Tag Archive for Sales Pitch

Reading Buy Signals

by  • March 6, 2013 • 0 Comments

No matter what your occupation, we are all in the business of selling. If we aren’t selling a particular product, we’re selling ourselves! Most good salesmen agree that almost every form of sales includes the selling of oneself and when people buy, they usually buy us and not the merchandise. This is why it’s important to know when we are on the right track during a sales call. Buying signals include indicators that tell us that someone is not only ready to buy an item, but can also mean that they are ready to sign a deal, offer us a job, create a partnership or forge practically any other agreement. Let’s look at some of the ways we know when someone is about to commit to buying so we can tone down or stop our pitch altogether in favour of closing out. Pitching passed the point where a decision is made is always unnecessary, but sometimes even disastrous because we may end up saying something extra to take them out of the buying mood. So here are the various signals we should watch for during a sales pitch.

Eye contact: During the pitch process a buyer will sometimes try to feign disinterest (or might actually be disinterested) but as someone readies to buy, they increase eye contact.

Moving in: Buyers will shrink the distance between them and the seller usually by leaning inward, or if standing, by moving in closer. Translation – they don’t want the deal to slip away.

Touching the chin: Touching the chin is a powerful signal showing thought, and if seen along with accompanying buy-signals, closing should be attempted.

Greater relaxation: Tension is heavy during negotiations, but as demands are met and agreements created, a sudden release of tension from the body indicates that your client is prepared to accept the deal and is okay with its terms.

Any reversal of these signals, midstream or a lack of buy-signals shows that a buyer is not yet ready to purchase. With what we have covered throughout this book, it should be obvious from their body language, the reason they withhold the sale. If possible, addressing concerns as you go through hints in their body language, but if you miss them and get hung up put the ball in their court by asking them what needs addressing. This is only a fail-safe tactic since in most cases, as we have seen people give off plenty of solid clues to negative thought patterns.

Eye Contact In Business

by  • March 5, 2013 • 0 Comments

This isn't going well - she looks right through him.

This isn’t going well – she looks right through him.

Eye language is important in business as it can often be more indicative of intent then other body language. It can also significantly improve the chances of a sale at best, and at worst, can simply help convey better meaning and understanding. The most effective use of eye contact is in fleeting glances, which at first might seem counter-intuitive. However, prolonged eye contact can be seen as rude, untrustworthy, threatening or even aggressive. When seen in a client, it can mean that a sale is being resisted, where he or she is “staring” you down trying to find flaws in your sales pitch. Poor eye contact or prolonged periods of looking away can mean the reverse; indifference or outright disinterest. This is why brief glances followed by looking away, or at the material at hand, is most appropriate in a sale, and when done by a client, the best indication that a sales call is being well received.

The way eyes are positioned can give us indications of what a person is thinking. Generally, a person is passively receiving information if they are simply looking straight ahead and when conscientiously processing the information clients will look upward.

Here is a break-down for the complete set of eye movement patterns and what they mean as they relate to business:

1. Eyes focused straight ahead – passive receiving of information
2. Prolonged eye contact – threat and aggression or disinterest in sales pitch
3. Eyes to the right – message is being considered
4. Eyes to the left – person is relating to a past experience.
5. Eyes down – emotional concentration from an emotional thinker.
6. Extended looks away – desire to withdraw or vacate.
7. Eyes at ceiling – conscious analyzing.

By being aware of the manner in which the eyes focus, one can gauge the success or failure of the meeting, so as to either, remedy the pitch in the future or rework the meeting on the fly.