Tag Archive for Relaxation

Reading Buy Signals

No matter what your occupation, we are all in the business of selling. If we aren’t selling a particular product, we’re selling ourselves! Most good salesmen agree that almost every form of sales includes the selling of oneself and when people buy, they usually buy us and not the merchandise. This is why it’s important to know when we are on the right track during a sales call. Buying signals include indicators that tell us that someone is not only ready to buy an item, but can also mean that they are ready to sign a deal, offer us a job, create a partnership or forge practically any other agreement. Let’s look at some of the ways we know when someone is about to commit to buying so we can tone down or stop our pitch altogether in favour of closing out. Pitching passed the point where a decision is made is always unnecessary, but sometimes even disastrous because we may end up saying something extra to take them out of the buying mood. So here are the various signals we should watch for during a sales pitch.

Eye contact: During the pitch process a buyer will sometimes try to feign disinterest (or might actually be disinterested) but as someone readies to buy, they increase eye contact.

Moving in: Buyers will shrink the distance between them and the seller usually by leaning inward, or if standing, by moving in closer. Translation – they don’t want the deal to slip away.

Touching the chin: Touching the chin is a powerful signal showing thought, and if seen along with accompanying buy-signals, closing should be attempted.

Greater relaxation: Tension is heavy during negotiations, but as demands are met and agreements created, a sudden release of tension from the body indicates that your client is prepared to accept the deal and is okay with its terms.

Any reversal of these signals, midstream or a lack of buy-signals shows that a buyer is not yet ready to purchase. With what we have covered throughout this book, it should be obvious from their body language, the reason they withhold the sale. If possible, addressing concerns as you go through hints in their body language, but if you miss them and get hung up put the ball in their court by asking them what needs addressing. This is only a fail-safe tactic since in most cases, as we have seen people give off plenty of solid clues to negative thought patterns.

Leaning And Ready Language In The Office And Elsewhere

We show attentiveness and also readiness, meaning a preparedness to take action by leaning toward the speaker, or things we want to get closer to, and away from speakers, or things we want to avoid. “Things” in the sentence previous can mean anything from proposals, ideas, opinions, decisions or anything else for that matter. This “ready posture” is akin to the sprinters ready position at the starting blocks and is called an “intention movement” because it tells us what someone wishes to do. The hands are placed on the legs or knees and the body leans forward ready to spring up and close a deal, or any other action that is being presented. It can also be done by placing the hands on the chair, arm rest or hands on the knees. While standing, the ready position is taken up by placing the hands on the hips. The eyes can also play a role in ready language as they make frequent and repetitive ganders to where a person is thinking, or where they would like to be.

In a business meeting or on a sales call, the ready position indicates that it’s time to stop talking and time to start closing, and that any agreement related to the conversation previous is likely to be accepted. Leaning forward not only means readiness, it sometimes means general interest. For example, a conversation taking place between friends containing some juicy gossiping or with an enthralling storyline, will have each party up “at the edge of their seats” and engaged in the conversation seemingly hanging onto every word. Other times, leaning language means that someone is late and needs to leave, or is bored and ready to go. The opposite position, meaning backwards leaning shows the reverse. It shows a detachment from the topic or from the speaker but can also indicate a high degree of comfort or relaxation where someone wishes not to leave. To uncover the true meaning behind leaning it will be a matter of tracking down additional cues to produce a cluster, and then matching this cluster with the context. The torso, however, is a great place to look to uncover where someone wants to go; it usually points directly to it.

A final ready posture that tells us someone wants to leave happens by propping the body up and coiling the legs underneath in a seated position. Uncrossing the legs and getting them underneath the weight of the body, shows body language readers that someone is ready to pick themselves up. This type of body language is a “leading gesture” because it is a predictor of what is about to happen. The body can also be tensed up or fidget so as to ready itself even more, and be moving away from what would normally be perceived to be the centre of attention. When people want to leave, their body begins to lean toward the exit, but even if their torso’s don’t, their feet will betray them by being extended forward. Additional ready gestures include straightening clothing, arranging or organizing papers, grabbing bags and so forth. These last cues, like the others, indicate an effort to get things going.

Relaxed Body Language

We relax when we don't feel an immediate threat.

We relax when we don’t feel an immediate threat.

Identifying relaxed body language helps us find people that belong, or that feel they belong, in a given situation. Those that are relaxed do so in environments they “own” and control and the higher is a persons’ status, the more diverse will be these environments, although situational novelty also plays a major role in comfort. Even low status people have a variety of locations in which they feel relaxed because being relaxed is a function of feeling that no threat is present and this is based largely on experience. Someone ridding a subway for the first time, for example, will be tensed and show rigid body postures like a coiled spring. They will be looking around at the subway signs and various indicators, and the people around them. It is impossible to be and look relaxed when the senses are on alert, when we’re keen to watch for signals of danger suspecting that all noises around us could indicate imminent danger. Someone that rides the subway daily won’t notice the signs and sounds around them, just like a highway driver zones out for the majority of the drive only to find out somehow he has arrived at his destination. Subway riders might even be so relaxed that they doze off on their route or become engrossed in a newspaper or magazine and miss their stop.

Relaxed body language is any body language that lacks muscle tension, the body is loose and the arms and legs move freely and naturally swaying with any motion. The torso may sag slightly to one side, or slump, but is not held by irregular tension. Thus, the body holds regular open body postures, with the arms and legs uncrossed. A leg might even be tucked under the body, to be sat on, showing that one is not prepared to leave and doesn’t expect to be caught off-guard. Breathing is steady and slow and can even become deep showing even more relaxation. Smiles happen in coordination with the eyes and the lips are not simply stretching across the face. The eyebrows are stable or move along with speech rather than frowning and the eyes gaze rather than stare and blink at a regular rate. The forehead will have no tension and we should watch for wrinkles which is an easy give-away to tension. Lines and wrinkles in the forehead quickly showing fear. Lastly, the skin colour is normal, not red showing embarrassment or anger, and isn’t pale with fear.