Tag Archive for Halo Effect

The Shrinking Man

People who achieve higher status are seen as taller - even if they aren't.

People who achieve higher status are seen as taller – even if they aren’t.

Height plays a big role in how we are perceived and even the level of income we might reach. It has been noted that taller men are significantly more likely to earn higher salaries, and be promoted, then shorter men of similar experience and qualifications. This is because we attribute more favourable qualities to taller people, just like we do for attractive women. We can call this the “halo effect” because taller and more attractive people are treated like angels, even though there is no reason to believe that they are more deserving than anyone else. Unfortunately, this phenomenon also occurs in reverse. Shorter and less attractive people are thought to be less intelligent and lazy. Many research studies looking at the treatment differences of thin people versus those who are obese have shown that bystanders are significantly more likely to come to the assistance of the more attractive people over those who are overweight. Overweight people in distress are often outright ignored.

While the facts surrounding the halo effect might not come as a surprise, the fact that those in positions of power also receive more favourable ratings might. For example, bosses, professors, judges, and others in positions of authority are perceived to be taller than they really are. Shorter bosses are given a few extra inches and bosses that are the same height as an employee will be said to be taller than them. These ratings have everything to do with their relative importance. Because they are leaders, we give them leadership qualities. Therefore, height perception is due, in part, to the positions held by the people around us. Even those with quieter personalities will be perceived as shorter than they really are, and those with more assertive and authoritative attitudes will be perceived as taller.

Height is used as a means of establishing superior-subordinate relationships. These can be real as it is with short and tall people or circumstantial as in happens by modifying ones environment or posture. The judge is at a high bench for a reason, he is trying to reign over his courtroom and establish his importance. The same goes for King’s or the Pope whom take balcony vantage points to address their followers. The pharmacist on the other hand is a compete mystery!

Eye Size And Neoteny

Science shows that women who have neotenous characteristics like round faces and big eyes tend to illicit protective feelings in others.

Science shows that women who have neotenous characteristics like big eyes tend to illicit protective feelings in others.

All children are born with a small nose, round chubby cheeks, soft skin, big eyes that are set low on their faces, and a big round face. We call these features “neotenous” as they remind us of characteristics found near birth. As early as the 1940’s it was found by researchers that these features make infants appear cute and lovable and increase the likelihood of eliciting care behaviour from parents. Even cartoon characters directed at children take up similar morphology. If you’ve ever compared Mickey the famous mouse to a real life mouse, you will note the difference in ratios their eyes hold. Real mice have very tiny eyes when compared to a creature that is much more beloved.

Studies show that women who have big round eyes are seen as more attractive a trait that goes across cultures and ethnicities. Thus, the preference for the neotenic condition also persists throughout adulthood. The studies also found that a “halo effect” surrounds women with big eyes and that we naturally feel that they are warm, caring, honest, naïve, kind, agreeable, sociable and trustworthy. Mature faces with small facial features, on the other hand, elicit the opposite set of characteristics. We see people holding these more adult-like traits as physically strong, dominant, competent, experienced, independent, shrewd, and in control. Obviously, either condition can be advantageous depending on whether one wishes to be lead, or one wishes to lead. However, what the study does reveal is that neither condition is up to our willful choice, but rather has been decided for us through our inherent traits.

A very popular surgery for Asian women is to create the double eyelid which is called “blepharoplasty.” Asian people lack the fold or eyelid crease and so their eyes are narrowed and oval in appearance. The surgery adds a second fold or crease in the eyelid from an eyelid without a crease, producing a rounder westernized eye. This cosmetic surgery is the most popular among Asian women, even more so then breast augmentation showing just how strong neoteny is rooted in our nature.