Chapter 3 – Cultural Differences

Illustrators: To Colour Language

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"Was your fish THIS big?!?"

“Was your fish THIS big?!?”

A second type of gesture, illustrators, are use in cooperation with words to emphasize them. Illustrators do just that, they illustrate the meaning of words. An example of an illustrator is the motion of throwing whilst speaking of tossing a ball or a punching motion to emphasize what happened during a fight. We could describe an trophy fish, as in “It was this long” then spreading the hands apart to show just how long it was. Other examples include, finger pointing, head bobbing, batoning or slapping the hands together. Bill Clinton made the batoning motion famous as he emphasized nearly each word in his denial speech against his involvement with Monica Lewinsky “I did not, have, sexual, relations, with, that, women.” as his arm pumped up and down. Other examples include Adolf Hitler as he gestured his followers into submission and television evangelists who forcefully hammer their words onto others.

The type of illustrators used, vary by culture and also vary in frequency. Latin cultures for example, will use more illustrators than Anglo-Saxon cultures, and they in turn, use more than Asian cultures. In business, the differences between cultures are especially important since Asian cultures might see the use of illustrators as a lack of intelligence if used too frequently and in Latin cultures it might be construed as a lack of interest or involvement to use too few.

Some More Examples Of Emblems

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The “C” gesture: Used in Mexico to signal a desire to interrupt the speaker or in North America used by television producers to indicate the need to break for a commercial. It’s origins stem from a Mexican television presenter Raul Velasco in the program Siempre en Domingo (meaning “Always on Sunday”). It was first used behind the scenes, but because Velasco, the host, used it on camera, it spread across the main population and to some extend across the rest of Latin America.

The benediction gesture: Done by raising the right hand with the ring and little finger touching the palm and the index and middle pointed upwards. It was used in Ancient Roman times during speaking by emperors to symbolize a charm or blessing. In Sicily it declares that someone is dead.

Payment gestures: In America the payment gesture is performed by placing the index finger and thumb together then doing a writing motion in the air as if to sign the name on the bill. In Egypt, a request for the bill is signaled by holding the left hand out palm up and tapping the left hand palm down against the left wrist. In Thailand payment is indicated by making a circling gesture in the air whereas in the Philippines one draws rectangles in the air.

Thumbs up: Performed by rolling the fingers together against the palm then extending the thumb up. It has different meaning across the world. To Europeans, it means “one”, to Australians performed with a upward motion it is a rude gesture, saying “sit on this”, in Greece it is thrust forward and is equally rude, and carries equally sexual insults in Africa, Southern Europe and the Middle East, while in Japan in means “man” and “five”. While the meaning of the thumbs up gesture has been shown to have changed over time, it was first postulated to have had a Roman origin through a 19th century painting by artist Jean-Léon Gérôme where a triumphant gladiator stands over a fallen enemy seeking a “thumbs-up” or “thumbs-down” demanding a verdict, to kill or not. However, author of Manwatching Desmond Morris claims that the true ‘spare him’ signal was actually made by tucking the thumb inside the fist.

Fig sign: The fig sign is made by first making a fist then thrusting the thumb up between the middle and index finger until it pokes through slightly. It can also be done by putting the thumb through the ring and middle finger. This gesture can mean everything from a good luck charm and fertility as in ancient Rome to an obscene gesture which is the case for Greece, Indonesia, Turkey, Cyprus and Russia. Where it is an insult, it is the equivalent of “screw you” where the thumb represents the clitoris. The sexual connotations dates back to ancient Rome and is referred to in Dante’s Inferno as a curse against God followed up with the “fig” gesture. Today, Americans will use this gesture to symbolize the taking of a child’s nose, as in “I got your nose”, with the thumb in this instance representing the nose.

The little finger: Performed by raising just the little finger upward with the remaining fingers clenched into a fist. In Bali it means “bad”, in Japan “woman”, South America “thin”, France “you can’t fool me!” and Mediterranean “small penis”.

Emblems: Word Replacement Gestures

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Peace or victory? Depends on your audience! Some gestures can be seen as offensive in different cultures.

Peace or victory? Depends on your audience! Some gestures can be seen as offensive in different cultures.

Emblems or “quotable gestures” are those gestures that are culturally specific which can be used as replacement for words. That is, the gestures have a direct verbal translation. Obviously these gestures will mean different things in different settings and can range from complimentary to offensive. Studies show us that people lower in socioeconomic status gesticulate, which is the action of using gestures while talking, more often than those with higher status. Usually this is tied directly to education, and those who have a higher level of schooling also have a larger vocabulary so instead of using gestures to express themselves, they use words instead.

The middle finger is an obvious gesture to Westerners and so too is the peace sign (or V-sign) which can also mean victory. However, George Bush senior was famously ridiculed for “flipping” the V-sign as he was met with Australian onlookers. In their culture the same gesture is considered an insult. The V-sign where the palm faces outward has long been an gesture meant to insult but not just in Australia, also in England and the rest of the United Kingdom, Ireland and parts of France.

This "a-okay" gesture means good things or a rude piece of human anatomy!

This “a-okay” gesture means good things or a rude piece of human anatomy!

The “hook ’em horns” where the index finger and little finger are extended and the remaining fingers held down with the thumb is poplar to University of Texas Longhorn fans, but when directed to a married Italian man, means that his wife is having an affair. In North America, the “thumbs-up” gestures can mean “great” or “I need a ride” but for Greeks the gestures means “up yours” and is accompanied by a rapid upward and slower downward motion. Another gesture that has multiple cultural meaning is the “OK” sign where the thumb and index finger come together to make an “O” shape with the remaining fingers flared out. In Western cultures this means that things are “A-OK” but in Russia or Turkey, it describes a sexual insult, specifically identifying an orifice. These select few emblems illustrate the importance of cultural context when it comes to gesturing. Since the signals have a direct verbal translation that varies from region to region, it is paramount when one travels, to make note of these differences to avoid a potentially damaging misunderstanding.

Emblems, Illustrators, Affect Displays, Adaptors And Regulators

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Gesticulating is the original form of communication between humans.

Gesticulating is the original form of communication between humans.

Gestures are used in speech to convey information more efficiently or to express attitudes or emotions and as a body language reader they give us clues as to the speakers mental framework from which they speak. Beneficial byproducts of gestures include making speech occur more smoothly and increased liking between speakers and listeners. In the following section we will cover “kinesics” which is the subclass of nonverbal body language that is related to movement. Kinesics is probably the most talked about and most common type of body language but also the most easily confused cross-culturally.

The first full length study on gesture was published in 1644 by John Bulwer. He catalogued dozens of gestures and produced a guide on how to increase clarity and eloquence in public speaking. Further research has shown that some gestures are universal and therefore have ubiquitous meaning across cultures, while others only have local meaning. Other gestures are context specific so mean one thing in one place and can mean something entirely different elsewhere. Pointing, made by extending the index finger and balling up the rest of the hand for example, is one of the gestures that has the same meaning everywhere, but the okay-sign made by touching the index finger to the thumb and flaring out the remaining fingers, as we shall see later, does not.

Some cultures also tend to gesture, called “gesticulation” when used in speech, more or less often than others. For example, Italians are known to use a lot of gestures in speech whereas the English tend to use gestures infrequently. The English culture, on the other hand, deems high rates of gesticulation as being impolite. The high gesture cultures include Hebrew, French and Spanish.

The more social way for us to use our hands is to use them in concert with what is being said, although taken to extremes like the Italians, or lack thereof like the English, can be counterproductive. A balance between the two, will be the best case. The hands and arms add to the dialogue and liven it. Keeping your hands to your sides or your arms crossed tightly might be comfortable, but those that use their hands moderately while speaking appear intelligent and honest when viewed by others. Universally, closed posture come off as negative and anti-social no matter what kinds of truths spoken or positive feelings intended by the speaker. This is why it’s so important to be conscious of our gestures because even if we aren’t, others will be. Whether or not others bring closed body language to consciousness, is not relevant. Our impressions are created in others passively with no active thinking.

The various gestures have been broken down into five categories: emblems, illustrators, affect displays, regulators which we cover next.

Genetic, Learned Or Cultural: Which Is It?

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Tongue jutting is a universal gesture of distaste. It means, I don't like that. Think of pushing gross food out of your mouth.

Tongue jutting is a universal gesture of distaste. It means, I don’t like that. Think of pushing gross food out of your mouth.

Much debate has been raised about the root causes of emotional facial expressions, that is if they are genetic or learned. In fact, the debate dates back to Aristotle and Darwin, even today studies still debate the universality of facial expressions and their relevance across cultures. The debate revolves around whether or not the language of the body stems from culture, and is learned, or if they are simply part of the human repertoire and exist at birth and are innate. For example, the Chinese stick their tongues out to display surprise, but this isn’t universally consistent. All cultures however, recognize laughter to express joy and tears to express grief. So while we might agree that some expressions are cultural like the Chinese tongue protrusion others are universal such as laughing and crying.

Thumbs up means good things in the West, but in other cultures it means "up yours!"

Thumbs up means good things in the West, but in other cultures it means “up yours!”

Many cultures also determine whether natural expressions are permitted, inhibited or exaggerated further confusing the issue. For example, certain cultures permit open public weeping from grief whereas others inhibit these natural gestures. This is called the “display rule” and it says that it is the culture from which we are raised that determines what level of expression of emotion is permitted. The culture sets the norm. In a study where a particularly gory film was projected to subjects, the Japanese and American subjects showed similar stress-type facial expressions. However, when a scientist was present, the Japanese more than the Americans tended to mask their negative expressions with the use of smiles. While being watched the Americans were more likely to be expressive and the Japanese tended to try to hide their disgust.

Very little research into emotional language by the body, face exempt, has been conducted thus far. It is however clear that gestures such as giving the thumbs up or the victory symbol with the index and middle finger extended, are particularly cultural, it is not clear yet if body posture are particularly cultural or innate. The research does show that cultural differences in expressiveness of body language tend to vary greatly across culture. Studies using blind children as subjects have shown that smiling and embarrassment gestures like hiding the face with the hands, occurs regardless of learning or copying, indicating that they are indeed genetic. There is still a fair amount of work that needs to be done before any real conclusion can be made about the origins of nonverbal signals.

Introduction – Chapter 3

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If you spend time traveling or do business in more than one country then this chapter will prove invaluable. Not all body language happens the same way all over the world. To some this revelation gives them ammunition against body language because they say that since it is not totally universal, it is not innate and therefore not predictive, however this is not so. While some body language crosses culture, other language does not, what is important though, it to know which is which. We will spend the following chapter looking at how body language varies from region to region and hence from culture to culture and you will see that some body language is learned while some innate or genetic.

As we progress we will look at how emblems, illustrators, affect displays, adaptors and regulators add colour to our language and as how to use them. We will also discuss how these facets of body language vary across regions. The two take-away messages from this chapter is that it is the sender that determines the accuracy of the message no matter what the culture, and that it is up to you to decide what it means, and that it is the culture in which we find ourselves which dictates what’s normal. In this context, normal is what tells us how we should comport ourselves. We will see that our innate body language dictates our culture, that some gestures are universal (and some are not) and that touching preferences and desire (or tolerance) to closeness is learned. Finally we will cover the ways in which cultures meet and greet one-another.