Tag Archive for Latin America

Touching Between And Amongst The Sexes

Touching influences how we feel about people.

Touching influences how we feel about people.

Studies show that touching between men, especially in the workplace, is usually related to power plays and social jostling. An employer will place his hand on the shoulder or back of an employee to reaffirm his status while offering encouragement. Such displays are inappropriate in reverse and wouldn’t usually be tolerated. If touching is well received though, it indicates that strong rapport is being built between the ranks and a promotion might be forthcoming. Men can use touch, as a means to raise their status by initiating it against men of slightly higher status than them. If done tactfully, it can create a leveling effect and force them to reevaluate the rank they have attributed to you. If touching is done incorrectly, it will catch high status individuals off guard producing a negative effect that can be difficult or impossible to correct. Men, overall, rate touching less positively as a rule when compared to women, so touching initiated against men should be sparse.

Touching between men and women often outlines sexual interest and when women touch each other, it is often done out of friendship or to extend sympathy or formulate bonds. Family members also use touching such as hugs and kisses to display affection. Touching comforts are different from person to person and also of different cultures. The kiss hello for example is commonplace in Switzerland, Southern Europe, Latin America and the Mediterranean. It is uncommon in North America, Asia and some of Northern and Western Europe. Localized kiss hellos happens in Miami and Quebec for example and even in regional neighbourhoods such as with Italian or Hispanics. As far as hand holding goes, it is commonplace in the Middle East to symbolize friendship and respect when done between adult men. Even President George Bush was spotted holding Saudi’s crown Prince Abdullah’s hand which scored points with the locals, but became water cooler material for people in the U.S.

High/Low Context, Culture And Touching

Leaning away is a signal that personal space is being invaded.

Leaning away is a signal that personal space is being invaded.

The term “personal space” was first used by psychologist Robert Sommer in 1969 to describe the comfortable zones that people like to keep around them. His observations stemmed from the uneasiness experienced by hospital patients when he encroached on them. Further research into personal space has found that closeness tolerances vary by culture, and so too does touch. For example, Americans tend to prefer large amounts of space whereas Latin Americans, Italians and Middle Easterners require far less. Americans come from a culture with what is called “low context” and those from the middle-east come from “high context” cultures. In a high context culture the rules for conduct do not have to be specifically outlined or verbalized because everyone already knows them. Thus, in a high context culture the rules are set and the countries demographics doesn’t vary widely from person to person. High context cultures have a long standing history so practically everyone in the country understands the rules of touching. In a low context culture, where the individual is valued more than the that of the whole, touching is far less frequent or tolerated. In a low context culture the content of speech is delivered through words instead of touching. Examples of low context cultures where touching is infrequent includes America, Germany, Japan, United Kingdom, and Australia. High context countries where touching is more frequent includes the Middle East, Asia, Africa, Italy, Latin America and South America. Middle ground countries include France, China and India.

A business man from Australia visiting Italy or France can be shocked to have a potential business partner touch over coffee to emphasize a point. Those unaware of their host’s cultural norms could misrepresent touching as a sexual advance especially if your company is of the opposite sex. Then again, touch avoidance might also be misconstrued as rude or standoffish to a high context culture. An attempt should be made to follow cultural norms out of respect so in a high context culture one must fight the natural urge to pull back to avoid offending and in a low context culture we should respect their need for privacy and personal space by limiting touching.

Here is a quick breakdown of countries by touch tolerances:

[A] English-speaking countries (Canada, United States), Australia, Japan and northern Europe. Avoid casual touching.
[B] China, France, India. Accept some casual touching.
[C] Latin America, South America, Africa, the Mediterranean, Middle East, Italy, Russia and parts of Asia. Freely use casual touching.

Some More Examples Of Emblems

The “C” gesture: Used in Mexico to signal a desire to interrupt the speaker or in North America used by television producers to indicate the need to break for a commercial. It’s origins stem from a Mexican television presenter Raul Velasco in the program Siempre en Domingo (meaning “Always on Sunday”). It was first used behind the scenes, but because Velasco, the host, used it on camera, it spread across the main population and to some extend across the rest of Latin America.

The benediction gesture: Done by raising the right hand with the ring and little finger touching the palm and the index and middle pointed upwards. It was used in Ancient Roman times during speaking by emperors to symbolize a charm or blessing. In Sicily it declares that someone is dead.

Payment gestures: In America the payment gesture is performed by placing the index finger and thumb together then doing a writing motion in the air as if to sign the name on the bill. In Egypt, a request for the bill is signaled by holding the left hand out palm up and tapping the left hand palm down against the left wrist. In Thailand payment is indicated by making a circling gesture in the air whereas in the Philippines one draws rectangles in the air.

Thumbs up: Performed by rolling the fingers together against the palm then extending the thumb up. It has different meaning across the world. To Europeans, it means “one”, to Australians performed with a upward motion it is a rude gesture, saying “sit on this”, in Greece it is thrust forward and is equally rude, and carries equally sexual insults in Africa, Southern Europe and the Middle East, while in Japan in means “man” and “five”. While the meaning of the thumbs up gesture has been shown to have changed over time, it was first postulated to have had a Roman origin through a 19th century painting by artist Jean-Léon Gérôme where a triumphant gladiator stands over a fallen enemy seeking a “thumbs-up” or “thumbs-down” demanding a verdict, to kill or not. However, author of Manwatching Desmond Morris claims that the true ‘spare him’ signal was actually made by tucking the thumb inside the fist.

Fig sign: The fig sign is made by first making a fist then thrusting the thumb up between the middle and index finger until it pokes through slightly. It can also be done by putting the thumb through the ring and middle finger. This gesture can mean everything from a good luck charm and fertility as in ancient Rome to an obscene gesture which is the case for Greece, Indonesia, Turkey, Cyprus and Russia. Where it is an insult, it is the equivalent of “screw you” where the thumb represents the clitoris. The sexual connotations dates back to ancient Rome and is referred to in Dante’s Inferno as a curse against God followed up with the “fig” gesture. Today, Americans will use this gesture to symbolize the taking of a child’s nose, as in “I got your nose”, with the thumb in this instance representing the nose.

The little finger: Performed by raising just the little finger upward with the remaining fingers clenched into a fist. In Bali it means “bad”, in Japan “woman”, South America “thin”, France “you can’t fool me!” and Mediterranean “small penis”.