Tag Archive for Germany Japan

High/Low Context, Culture And Touching

Leaning away is a signal that personal space is being invaded.

Leaning away is a signal that personal space is being invaded.

The term “personal space” was first used by psychologist Robert Sommer in 1969 to describe the comfortable zones that people like to keep around them. His observations stemmed from the uneasiness experienced by hospital patients when he encroached on them. Further research into personal space has found that closeness tolerances vary by culture, and so too does touch. For example, Americans tend to prefer large amounts of space whereas Latin Americans, Italians and Middle Easterners require far less. Americans come from a culture with what is called “low context” and those from the middle-east come from “high context” cultures. In a high context culture the rules for conduct do not have to be specifically outlined or verbalized because everyone already knows them. Thus, in a high context culture the rules are set and the countries demographics doesn’t vary widely from person to person. High context cultures have a long standing history so practically everyone in the country understands the rules of touching. In a low context culture, where the individual is valued more than the that of the whole, touching is far less frequent or tolerated. In a low context culture the content of speech is delivered through words instead of touching. Examples of low context cultures where touching is infrequent includes America, Germany, Japan, United Kingdom, and Australia. High context countries where touching is more frequent includes the Middle East, Asia, Africa, Italy, Latin America and South America. Middle ground countries include France, China and India.

A business man from Australia visiting Italy or France can be shocked to have a potential business partner touch over coffee to emphasize a point. Those unaware of their host’s cultural norms could misrepresent touching as a sexual advance especially if your company is of the opposite sex. Then again, touch avoidance might also be misconstrued as rude or standoffish to a high context culture. An attempt should be made to follow cultural norms out of respect so in a high context culture one must fight the natural urge to pull back to avoid offending and in a low context culture we should respect their need for privacy and personal space by limiting touching.

Here is a quick breakdown of countries by touch tolerances:

[A] English-speaking countries (Canada, United States), Australia, Japan and northern Europe. Avoid casual touching.
[B] China, France, India. Accept some casual touching.
[C] Latin America, South America, Africa, the Mediterranean, Middle East, Italy, Russia and parts of Asia. Freely use casual touching.

Haptics: The Use Of Touch In Communication

Is this touching on purpose or to gain attention?

Is this touching on purpose or to gain attention?

Haptics is the study of touching and how it is used in communication. Handshakes, holding hands, kissing, back slapping, high fives, brushing up against someone or pats all have meaning. Touching is the most developed sense at birth and formulates our initial views of the world. Touching can be used to sooth, for amusement during play, to flirt, to expressing power and maintaining bonds between people such as with baby and mother. Touching can carry distinct emotions and also show the intensity of those emotions. Touch absent of other cues can signal anger, fear, disgust, love, gratitude and sympathy depending on the length and type of touching that is performed. Many factors also contribute to the meaning of touching such as the length of the touch and location on the body in which the touching takes place.

In western cultures touching is infrequent which makes it even more significant when it happens. French and Italians for example, tend to touch frequently even continuously while walking, whereas the British prefer not to touch at all. At sporting events and especially in celebration of victory or success, such as scoring a goal or point, touching among male athletes is permitted whereas in the dressing room, a hands-off policy is the norm. Cultures that accept touching more often are India, Turkey, France, Italy, Greece, Spain, the Middle East, Parts of Asia and Russia whereas no touching cultures includes Germany, Japan, England, United States, Canada, Australia, New Zealand, Estonia, Portugal, Northern Europe and Scandinavia.

In the workplace, touching is fairly uncommon. We therefore use the handshake as a universal form of touching to avoid offending others. More intimate forms of touching sometimes occurs such as a friendly pat on the back to display encouragement but generally speaking, touching at work should be kept to a minimum. We cover cultural differences with respect to touching in a dedicated chapter.