Tag Archive for Cultural Norms

Spatial Empathy

This 'fugitive,' trying to escape a space invader.

This ‘fugitive’ is trying to escape a space invader.

“Spatial empathy” is an informal term used by expatriate workers in Hong Kong and then later in Japan and China who were typically from Australia, England, France and the United States. The term was use to describe the awareness that individuals have about how their proximity affects the comfort of the people around them. Even though cities such as Hong Kong, Japan and China were westernized, the walkways and public transport system were very crowded by comparison. The expatriates found that preventing intrusion into their personal space was difficult and at times impossible.

The foreign workers that were not accustomed to physical closeness and physical contact were made to feel violated by the locals. They felt that their privacy was being infringed upon and that their personal space requirements weren’t being met. What the workers failed to realize was that it was their responsibility to adapt to the cultural norms of the locals and not the other way around so while the locals had no spatial empathy the workers had no cultural empathy.

While spatial empathy was first coined to describe the differences between cultures it also has application within cultures as some people have different levels of tolerance with regards to their personal space. Naturally, it is your choice to decide what you will do with someone else’s preference, be it to respect it by reading their signals and give them space, or ignore it and invade it. I supposed it would have everything to do with what your goals happens to be. Will you respect the needs of the people around you and try to make them feel comfortable or will you invade their space to fulfill your own needs?

Culture And Personal Space

Personal needs for space are largely based on environment and culture. For example, those in Latin and Japanese cultures require less space than say Nordic cultures and this is based simply on the raw density in which the people reside. Personal spaces needs are therefore not inherent, but are instead cultural and learned. Cultures that require more space than average include Australians and Mongolians whom are the least densely populated independent country of the world. Cultures that require less space include: Italians, Japanese and Indians since the generally inhabit greatly populated countries. More to this, is the fact that those who grew up in more rural settings such as farmers require even more space than those who grew up in cities.

Here is a breakdown of cultural norms by region:

[A] North Americans and West Europeans. Talk at a distance where outstretched arms might touch at their fingertips.
[B] Russians. Talk at a distance whereby the wrists of outstretched arms touch.
[C] Latin Americans, Italians and Arabs. Talk at a distance where the elbow could touch the body of the other.

Just by knowing that these differences occur affords us a greater understanding and tolerance of other people across cultures which can allow us to treat guests appropriately or give us hints about what we can expect from our host country when traveling. Another factor that controls personal space preferences are environment in nature. Crowded pubs or malls, or even elevators, produce a different set of expectations in all people despite their cultural preferences. Even rural inhabitants know that a full five foot buffer, or greater, is not always possible. Gender also plays a role where females generally prefer a larger buffer between themselves and strangers especially when that stranger is male and conversely tolerate and sometimes even appreciate smaller buffers between close female friends. Some trains for example are specially designated to only carry female passengers to prevent men from enter their personal space especially by men. This luxury guarantees women the safety and privacy routinely enjoyed by men. Men, on the other hand, will generally stand further away from other men then the norm, and permit women to stand closer.

High/Low Context, Culture And Touching

Leaning away is a signal that personal space is being invaded.

Leaning away is a signal that personal space is being invaded.

The term “personal space” was first used by psychologist Robert Sommer in 1969 to describe the comfortable zones that people like to keep around them. His observations stemmed from the uneasiness experienced by hospital patients when he encroached on them. Further research into personal space has found that closeness tolerances vary by culture, and so too does touch. For example, Americans tend to prefer large amounts of space whereas Latin Americans, Italians and Middle Easterners require far less. Americans come from a culture with what is called “low context” and those from the middle-east come from “high context” cultures. In a high context culture the rules for conduct do not have to be specifically outlined or verbalized because everyone already knows them. Thus, in a high context culture the rules are set and the countries demographics doesn’t vary widely from person to person. High context cultures have a long standing history so practically everyone in the country understands the rules of touching. In a low context culture, where the individual is valued more than the that of the whole, touching is far less frequent or tolerated. In a low context culture the content of speech is delivered through words instead of touching. Examples of low context cultures where touching is infrequent includes America, Germany, Japan, United Kingdom, and Australia. High context countries where touching is more frequent includes the Middle East, Asia, Africa, Italy, Latin America and South America. Middle ground countries include France, China and India.

A business man from Australia visiting Italy or France can be shocked to have a potential business partner touch over coffee to emphasize a point. Those unaware of their host’s cultural norms could misrepresent touching as a sexual advance especially if your company is of the opposite sex. Then again, touch avoidance might also be misconstrued as rude or standoffish to a high context culture. An attempt should be made to follow cultural norms out of respect so in a high context culture one must fight the natural urge to pull back to avoid offending and in a low context culture we should respect their need for privacy and personal space by limiting touching.

Here is a quick breakdown of countries by touch tolerances:

[A] English-speaking countries (Canada, United States), Australia, Japan and northern Europe. Avoid casual touching.
[B] China, France, India. Accept some casual touching.
[C] Latin America, South America, Africa, the Mediterranean, Middle East, Italy, Russia and parts of Asia. Freely use casual touching.