My interest into body language first began in university, as I sought to learn about girls and dating. I wanted to understand what made some men more successful than others, and how, or rather if, women could be read. I was particularly interested in indicators of sexual interest. At the time, I figured the end goal was just as good as a place to begin with, as any. As I learned and studied, it became apparent that it was possible to manipulate the game all the way through and even use body language in an active way instead of a reactive way to turn the tables in my favour.

My passion got me into other realms as well, such as evolutionary theory, animal behaviour and ultimately into zoology. This pulled me away from psychology somewhat, but I always had an interest in people and what made them tick. So while I studied animals, how it related to people was always at the back of my mind and helped me create my formula. I now look at life through a zoological perspective because while I was studying, psychology was just beginning to wrestle with evolutionary ideas, but hadn’t totally accepted its force and weight.

This is a huge factor in why I got away from psychology and delve more and more into zoology and evolutionary theory. From the start, I knew it was the right way to look at things. My current framework would be classified as sociobiological with a high degree of favourtism toward the biological aspects, evolution in particular. I am particularly fond of primary scientific research, that is, research studies that are normally published in giant periodicals in university libraries. Now we can just grab them, and their findings, digitally through electronic files. The days of photocopying endlessly are over, but the information still needs to be properly filter, dissected and reapplied in a useful fashion by an expert of some sort. You can still get the information from the source, and if you really are keen, should, but it still needs to be interpreted to become useful, and takes a dedicated mind, because at times, it is quite dry. You’ll find this [website!] heavily sprinkled with such primary research which makes it powerfully predictive, tested, empirical, peer reviewed, and more importantly, and as all real science should be, replicable.

By the end of my third year of university I had drafted the guts of a book about sexual body language but never took any action. It sat there for years, but I finally decided to share it with the world and publish it through the www.BodyLanguageProject.com and named it Body Language Project: Dating, Attraction and Sexual Body Language. Body language stuck with me throughout the years because once I had the basics I was always able to read people and throughout life; it really helped me. Every so often I would point out the body language of the people around me, such as my wife and friends, just to make them a little bit more aware of what they are really revealing about themselves. Other times I would read an employer, or read politicians on television, or just regular people walking about on the streets. You will see, like I did, that body language is something that once learned will stick with you for a lifetime. Most of us already have some sort of intuitive ability to read people but this book will help spell it all out for you in plain English with no need for interpretation or guesswork. Next time you read someone, you’ll be right, you won’t be guessing.

If you have ever heard a voice recording playback, absent of video, you know how important body language is in communication and how much meaning is added through the visual channel. Monotone words strung together with no inflection showing no emotion whatsoever makes the meaning of the sentence lost and confusing. Electronic mail or instant messaging, are two wonderful examples of all that can go wrong with communication absent of body language. Text messages become confused, misinterpreted and misread, and as we all know, often end badly, sometimes so badly, it’s irreversible. Message boards also suffer in this way, often resorting to massive infighting simply because the intended meaning is lost. Emotional icons (emoticons) such as ‘smiley faces’ and ‘winks’ we now dot our messages with are good indication of the importance nonverbal cues 

Speech takes meaning from our actions and body positions, not just from resonance, frequencies and pitch carried through air molecules. When people speak, we can tell their emotions by how they use their hands, which words they emphasize, and where they pause in speech. On the other hand, to become more effective speakers we also need to be better at delivering proper body language so again we need to understand the nonverbal channel. This book [website!] is a good start on your way to learning body language, but certainly not the finish line. You will still be required to advance a significant effort independent of this book to become proficient at both reading and delivering nonverbal messages, not the least of which will happen by seeing it in real life and in real time.

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