PART I – Make-Up Or Bust: Women Can Benefit From Both, Says Research
While I spend most of my time advising men on how they can use body language to advance their causes, I often ignore the utility that nonverbal communication has for women. Perhaps this is for good reason. Maybe it’s because women already use body language effectively in their day-to-day lives without much conscious awareness and men are left reading signals put out by them. This is certainly part of the puzzle, but far too often women don’t understand the real power they have in gesture.
What if the nonverbal power women had was brought to their consciousness? Would women make different decisions about what they do and operate with a greater agency – over their decisions? I think so. Maybe, if women consciously understood their real agency, they could take pride in their ability to ‘get things done.’ Women could attribute their successes to an effort, rather than be passive. In other words, if women understood their power, they could couple their ability to use body language to the results they achieved with the end game the production of greater success leading to agency and self-confidence.
This article is to help women understand how to wield body language like a tool using two very simple tricks amongst an extensive arsenal. I cover much more in my book which can be read by clicking the link below. In this article we’ll examine four very simple primary research studies to prove a salient point.
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First I’d like to point out that very little scientific research has dealt with the effective use of body language by women to influence men. Much of the West is dealing with the side-effects of feminism in a false crusade to pen women as victims of a mythical Patriarchy of oppression. However, my goal here is to show you that sex and sexuality is a weapon of influence over men and not, as feminist would have you believe, the result of men having a thumb over women – it’s quite the opposite – I’ll prove.
What the four studies have in common is a man by the name of Nicolas Guéguen. He is a French researcher out of the Université de Bretagne Sud, France. In the West, his research might raise brow and prevent him from even quantifying his hypothesis, but this would be a mistake in false pretense. His research shows empirically what we already know, but are unwilling to admit. That is, women have sexual power and influence over men, and can, if they so choose use it to successfully manipulate the men around them.
Experiment #1: Cosmetics On Tipping Behaviour
In the first research experiment Nicolas Guéguen, wanted to test the effect of cosmetics on tipping behaviour. Two female servers, aged 19 and 20 were recruited for the study. In one condition, the servers received make-up to her eyes, cheeks and lips from a beautician and in the other, they simply had their faces cleaned and moistened. The servers were instructed to act in a similar way throughout the experiment. It was made sure that neither understood the purpose of the study. The experiment was conducted over a period of 4 weeks and examined 274 patrons, 186 men and 98 women.
Tipping in France, according to law, is voluntary, however, a 12% surcharge is automatically added to the bill. This is an important bit of information because when tipping does occur, it is completely up to the customer’s discretion.
The results were not surprising. In the make-up condition, men, but not women, were more likely to give a tip and they gave tips of greater amounts. The results showed that 51.2% of men tipped with make-up applied and 34.4% without, whereas women tipped 34% with and 21.5% without. While women did tip more when make-up was applied, unlike for men, it was not statistically significant.
The results of the study demonstrate that cosmetics induce male patrons to offer greater helping behaviour to female servers, whereas cosmetics had no significant effect on female patrons. Not only that, but women tipped far less often then men overall.
The researchers conclude that facial makeup can be used to “enhance their physical attractiveness and then, in return, to enhance their incomes especially in bars or restaurant.”
Result #1: Make-up induces men to give female servers money – voluntarily.
Experiment #2: The Effects Of Cosmetics On Hitchhiking
In the second experiment Nicolas Guéguen and his colleague Lubomir Lamy, University de Paris sought out to test the effects of facial cosmetics on hitchhiking behaviour. For this second experiment, he recruited four female conferees, aged 20-22, each about average in attractiveness as rated by others and each having brown hair. The confederates where located near a high traffic, but low speed, area during the hours of 2-5 p.m. The confederates were, again, in one of two conditions, with and without cosmetics. One received, a face clean and moisturizer and the other full facial make-up from a beautician.
In all, 959 men and 641 women made up the random sample of motorists. Once again, cosmetics had a statically significant difference on the male motorists helping behaviour, but not the female motorists. Overall men stopped more frequently at 19.5% over women at 8.9%. Men stopped at a rate of 24.09% with make-up and 15.10% without make-up. The women stopped at a rate of 10.62% with make-up and 7.27% without make-up, but this condition was not significant enough to label as a scientific trend.
Result #2: Cosmetics induces men to help women.
Experiment #3: Bust Size On Hitchhiking
In the third experiment, Guéguen wanted to test the effects bust size had on helping behaviour. Once again, he chose a hitchhiking situation. For his experiment, he selected a 20 year old female confederate of average attractiveness as rated by 15 male students. Her bust size was smaller than normal, an “A” cup which permitted her cup size to be manipulated throughout the experiment.
The confederate was located near a high traffic, but low speed, area during the hours of 2-5 p.m. The confederate was in one of three conditions, “A” cup, “B” cup or “C” cup. This was modified by inserting a latex leaf in the cup of the bra. The confederate wore the same clothing, a pair of neat jeans, sneakers and a white figure-hugging shirt to highlight her bust size. She was also instructed not to wear cosmetics and keep her hair style consistent across conditions.
In all 774 male and 426 female motorists where pooled. Again, the researchers found results that are consistent with popular belief. Men were much more likely to stop when the confederate wore the “C” cup than the “A” cup whereas the effect of cup size did not influence female motorists. The results for male motorists is as follows “A” cup; 14.92% “B” cup; 17.92%, “C” cup; 24% and for female motorists “A” cup; 9.09%, “B” cup; 7.67%, “C” cup; 9.33%. As cup size increased, men where more likely to help the female hitchhiker.
Result #3: As a woman’s bust size increases, even if done artificially, her chances of being helped by men increases.
CONTINUE PART II – Make-Up Or Bust: Women Can Benefit From Both, Says Research
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